EDITORIAL: The Africa Reggae Connection

lloydstanbury


I am writing this article while on my first but hopefully not my last visit to the motherland Africa. I must confess that my stay so far has been an eye opener. I have come to the conclusion that the African continent provides the absolute best opportunities and possibilities for music business collaborations for both government and private Jamaican interests.
There are some very compelling reasons for my conclusion. The first of which is the fact that the potential market size for live Reggae concert presentations in Africa way surpasses that of North America and Europe. My second reason is the fact that music industry development opportinities exist in abundance in African countries, and Jamaican and Reggae music business operators are highly regarded there and welcomed to participate.
The time to get involved in exploring business partnership opportunites for Reggae in Africa is now. There is no questioning of the fact that South Africa and the entire continent will never be the same after World Cup Football 2010. The stage is already set to present Africa to the rest of the world in a manner never before witnessed, as a result of the positive publicity likely to flow from the staging in South Africa of the largest sporting and media event in the world. The South African government has also made the brilliant move of securing the featured country status at this year

Author Profile

lloydstanbury
I am an entertainment attorney and music business consultant with over 25 years experience in areas such as intellectual property law, entertainment contracts, event planning and artist management. My activities include international recording, music publishing, performance and media contract negotiations, lecture presentations and arts and entertainment industry research. Co-founder and former vice-chairman of Grove Broadcasting Company/IRIE FM, the world

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